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![PDF] Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/79becfbbf8497d1162ae9bac8d6859bac915641a/26-Table2-1.png "PDF] Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance | Semantic Scholar")
PDF] Humanizing brands : the investigation of brand favorability, brand betrayal, temporal focus, and temporal distance | Semantic Scholar
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